TikTok Image & Video Size Guide (Updated for 2025)
TikTok has become one of the most influential social platforms with over 1 billion monthly active users. Using the correct image and video dimensions is crucial for professional-looking content that drives engagement. This comprehensive guide covers every dimension you need for TikTok success in 2025.
Profile Images
Profile Picture Size: 200 x 200 pixels
Key Points:
- Displayed as a circle, so important elements should be centered
- Maximum file size of 2MB
- PNG or JPG formats recommended for best quality
Video Content
Standard Video Format
1080 x 1920 pixels (9:16 ratio)
This is the optimal format for TikTok's full-screen display
Cover Image
1080 x 1920 pixels (9:16 ratio)
The static image shown before your video plays
Video Specs:
- Recommended resolution: 1080 x 1920 pixels (minimum 720 x 1280)
- Aspect ratio: 9:16 vertical format
- Maximum file size: 500MB (for uploads via desktop)
- Maximum duration: Up to 10 minutes (verified accounts)
- Supported formats: MP4, MOV
TikTok Advertising Formats
In-Feed Ads
1080 x 1920 pixels (9:16 ratio)
Native video ads that appear in the For You feed
TopView Ads
1080 x 1920 pixels (9:16 ratio)
Premium placement ads shown when users first open TikTok
Ad Design Tips:
- Keep key content centered and away from screen edges
- First 3 seconds are crucial for capturing attention
- Include clear call-to-action in your video and caption
Stories & Other Formats
TikTok Stories
1080 x 1920 pixels (9:16 ratio)
Content that disappears after 24 hours
LIVE Cover Image
1080 x 1920 pixels (9:16 ratio)
Thumbnail shown for your LIVE broadcasts
Best Practices for TikTok Content in 2025
- Use bold, high-contrast visuals that stand out even on small screens
- Design with mobile-first in mind — over 95% of TikTok usage is on mobile devices
- Leave room at the top and bottom of videos for UI elements and captions
- Test your content on multiple devices to ensure proper display
- Update your assets regularly to align with TikTok's evolving trends
Ready to create perfectly-sized TikTok assets? Our free generator tool creates all the images you need for your TikTok presence, perfectly sized and optimized for maximum impact.